thrashiedean.com

Because of the high value placed on website domain names there\’re a segment of web users that will simply guess your domain name (if there is sufficient buzz about you & your product line). These users simply bypass the search engine in favor of a best guess.

Yet you\’ll still find some on line businesses using very long domain names either because they do not know better or because they\’re piggybacking off a free website developer. Either way there is a reduced customer confidence in hard to remember domain names.

In some ways it would be like a business calling itself The Furniture Store Just Two Blocks West of the Chicken Place on 14th Avenue & Just East of the Convenience Store on Maple. We would much rather remember the store as Furniture Tech than attempt to remember a name that is 22 words long.

Imagine trying to visit a search engine & coming up with http://www.search.onlinesearch.investments.protocol.com/futures

It is amazing to me how many people will sacrifice a prominent domain name in favor of short-term savings. There is more. The end result is often a struggling business website because the business is buried in a labyrinth of sub domains.

With a variety of choices that allow the purchase of a domain name for less than ten dollars $ a year it does not make sense to simply exist as a tag on to another site. A simple redirect can allow customer to access your site (even if it is in a sub domain environment) through the use of an exclusive domain name that has some web branding punch to it.

One of the other benefits to having your own domain name is that you can then gain access to an email account that uses this specifically branded website name.

Should you select web builder technology you can save money on site development & many will offer a domain name at no additional cost.

It is possible there\’re on line businesses that have been in operation for an extended period of time & have never moved from the business environment in which they started. The end result is they may not actually be fully aware there\’re simplified & cost-effective ways to come out from the umbrella of a larger domain to a place where there is greater control & visibility.

Even if domain names are not that important to you it\’s highly probable your domain name does have an impact on potential consumers. Maybe it is time to research what domain names are available.

Scott Lindsay is a web developer & entrepreneur. He is the founder of HighPowerSites & many other web projects. Get your own website on line in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.