thrashiedean.com

The vast majority of people starting out in internet marketing do not know how to select a domain name. They will have a product or niche in mind, but will select some domain name that has little apparent connection with it.

The domain name you select is more important than most realize which is why you should think carefully before choosing one, & you should perhaps even leave it as one of your final tasks. You can design your website on paper (which you\’re well advised to do), deciding on the topic of page & your general internal linking structure, & then decide on the most appropriate domain name.

You probably will not get the one you want, because all of the popular domains in your niche will likely have been taken, so you\’ll have to compromise somewhat. However – a bit of imagination can assist as does a little knowledge about how search engines read keywords. More on that in a minute.

You should decide from the start if you\’re willing to select any top level domain (TLD) or if you must have a dot com. The TLD is the bit that comes after the dot, the most common & by far the most preferable being .com. Others include .org, .info, .net, .us & so on, but .com is by far the best to have. However – some people are willing to use another TLD if they can get a domain name very relevant to their niche.

If your niche is lighthouses, who would refuse lighthouses.net if the .com was gone? Both are actually gone, but you get the drift. You need to make that decision early, & even decide to buy the best name irrespective of TLD, & then seek a .com name that you also might be easily able to use. You have then secured at least something while you take the time to look for something better… You\’ll likely need more than one domain name in any case if you\’re serious about your niche.

Try to avoid hyphenated names, but you might prefer light-houses.com to lighthouses.info. It\’s a matter of personal taste. Light-houses & lighthouses gave a similar number of results when I tried, though the end results were different, so Google does no look upon these as being the same keywords. Light houses as a keyword gives five times the number of results since both words are being sought in any order in the text of the web pages concerned.

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