thrashiedean.com

Choosing a good domain name is one of most important steps in setting up your on line business. And with more web sites being launched every day, it\’s certainly not getting any easier to find good domain names that are still available. So what exactly makes a good domain name?

Easy to Remember ?
Your domain name should be memorable & easy for visitors to recall & type into their browser.

Relevant ?
Your domain name should be relevant to your business & to the content on your web site.

Short Name ?
Even though domain names can be up to 67 characters, your domain name should be shorter, preferably seven characters or less. Shorter domain names are easier to remember, easier to type & less susceptible to mistakes. Domain names with seven characters or less are harder to come by these days, so you may have to settle for a domain name that is slightly longer.

Top Level Domain
If your business is in the US or if your web site is targeting a global audience then you should use .com as your top-level domain. Generally .net & .org domains are not perceived as being as professional as .com domains. If howeveryou\’re-TEMP marketing to a local audience in another country, for example in UK or Australia, then using the local .com domain such as .com.uk or .com.au may make it easier for visitors to recognize that your site is local.

Keyword Optimized ?
If possible your domain name should contain popular keywords relating to your topic. This will help your site to rank high in the natural rankings of search engines. Use a keyword tool such as Good Keywords to check which keywords are searched more frequently.

Consider Hyphenated Names –
If you\’re having trouble getting the name you want, consider a hyphenated domain name, e.g. barbecue-grills.com. However the downside of this approach is that some people will forget the hyphen when typing your domain name.

How Does it Sound? –
If you tell a friend your domain name over the phone, will they easily be easily able to spell it correctly the first time?

No Trademark Conflicts –
Make certain that your domain name is free of legal conflicts due to trademarks belonging to other businesses. Your new site at GoogleSecrets.com might attract a lot of traffic but it will probably attract even more after your court case is in the headlines for breaching Google\’s trademark! Stay clear of other companies\’ names & trademarks.

A good place to check if a domain name is available is Whois.org Keep these tips in mind, & you\’ll be well on your way to choosing a good domain name.

Daniel Moro has been successfully building on line businesses for ten years. Download your free report on \’10 Remarkably Effective Traffic Building Techniques\’ at http://www.DanielMoro.com/domains.htm

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