thrashiedean.com

Choosing a good domain name for your business website can be very hard but it\’s also essential to get it right, after all you want it to work for you… In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name. I also take you through the steps I follow when choosing an appropriate domain name for my websites.

All things considered what we\’re trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth & scope in product or service, is simple enough for a person to recall & contains your most important keywords/phrases. From an Internet marketing perspective there\’re also considerations of company & product branding that may be brought into this specification. From an SEO perspective it may be better to use an older or established domain name that has been registered ® & known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.

In this article I shall cover choosing the best new domain name that you can without considering your individual marketing or brand requirements.

To do the following tasks I like to have a couple of browser windows open & a spreadsheet program. It may be required that you signup & login to certain websites, but these are all well known & respectable websites & do this at your discretion.

1. Load up overture inventory keyword volume checker in your browser window. Type in your product name or service & submit. Copy the end results across into your spreadsheet.

2. Load WordTracker in your browser, either using the free trial account or if you have a normal account, login. Now using the wizard type in the same product or service you type in the previous step. Run through the wizard & again, highlight & copy your results across into a new space in the spreadsheet.

3. Load up Google Adwords in your browser. Navigate to tools->keyword tool & type in the same keyword we used in the previous two steps. Ensure use synonyms are checked. Copy all words across into selected keywords & click estimate search traffic. Copy all results into a new space on the spreadsheet.

4. Using the spreadsheet we should have three columns & what we\’re looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.

5. Sort the three lists by search volume. Working from the top down, highlighting & copying to a 4th space in the spreadsheet the highest searched on & most relevant phrases. Repeat these steps until you have the top 10-15 phrases & keywords.

6. Identify your target market. Are you customers searching for your product in your local region or are they open to World wide suppliers? Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step

7. Using this basic list identified in step 5, you might be lucky & be in an industry with little or no competition, so what we do here is get rid of any white space in the phrases & input them directly into your favorite bulk domain name registering tool. Check them all & see if we\’re lucky to find one of these is still available for registration. If the highest searched on term you have identified is still available & this strongly relates to your product/service you should register ® it now. If none of these terms is available then attempt using a dash (-) between words & also attempt adding words to the domain, like \”the\” or \”buy\” to get as close to the highest searched on term that you possibly can. You can also attempt re-arranging the words in the sentence.

So, now you have your list of 10+ domain names for your website to select from & you should feel quite confident that they\’re relevant to your product or service, contain highly search terms & are short in length. If you\’re in debate over which one to select then always go for relevant & high searched terms first.

My name is Chris Diprose & I\’m the Manager of Kanga Internet we provide Affordable Website Designers Australia & Affordable SEO Australia. For lots more information on SEO & Web Design then come visit our website.

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