thrashiedean.com

So, it\’s lunchtime on 5/22/07 & I am looking through the news stories at CNN.com when I come across the following headline that catches my eye:

\”FDA Approves No Period Birth Control Pill\”

Why would a guy like me be interested in such news? Well, I have focused some of my affiliate marketing efforts in the area of \”lifestyle pharmaceuticals\” & birth control pills are not really too far outside of that focus.

I also consider myself a \”domainer-in-training\” & I am making a conscious effort to vet every article that I read for a possible domain name purchase.

Can I pull some valuable domain names from this breaking news? Let me look a bit closer?

Lybrel, the trademarked name of the drug, is definitely off limits as a component of a potential name (since I do not want to be sued) so I\’ve to determine what combination of descriptive words people might type into their browser as a dot com domain if they\’re searching for information about Lybrel.

A quick perusal of the news stories on the topic gave me the one obvious answer:

\”No Period Birth Control\”

Then, I went to my domain registrar and, lucky for me, the following domain name available.

Noperiodbirthcontrol.com (plus variants that added \”pill\” & \”pills\” at the end of the name)

So, I purchased them. As of this moment, Google is showing 55,700 results for \”No Period Birth Control\” (quotes included) & I suspect that number is going to grow much higher very quickly?after all, the product is not even on the market yet.

I feel I had a profitable lunch.

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development & Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of SEMpdx: Portland, Oregon\’s Search Engine Marketing Association

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